The Appraisal Lane
The Appraisal Lane is a mobile vehicle appraisal company.
My task was to create a unified, modern brand and aid in the user experience and interface design for what would become three separate mobile products for three individual audiences.
My task was to create a unified, modern brand and aid in the user experience and interface design for what would become three separate mobile products for three individual audiences.
I first had to address the company branding. Use the slider below to compare the previous and new identities.
This start up had an incredibly limited budget. As the sole illustrator/image creator, I decided that combining stock photos with illustrative elements would be an efficient and distinctive approach that could be easily recreated as our team grew.
My next task was creating a unique brand voice for the distinct audiences we were marketing to. We decided an approachable "Smart Cousin" voice was the best route for our consumers and a more straight forward tone was best for our business market.
Next I had to redesign the company website and spearhead the UX and UI design of three different mobile apps. I onboarded and mentored a dedicated UI designer and UX designer. Together, we went about building systems that would allow our designs to move seemlessly from conception to development.
© 2020 Juan Baldera