CallForCode

Call For Code

Call for Code initiative is the largest tech for good initiative of its kind. The world is facing unprecedented, interconnected challenges and we believe technology can help, whether that is through challenges, deployments, or open source development.

Our team was charged with building an identity that would draw the attention of coders and environmental influencers to the Call For Code initiative.

Build a scaleable pilot program so that more developers are aware of IBM's initiative, thereby driving followership, email registration and participation density. Focus is medium.com and could include content creators that work off other publishing platforms.

The Ask:

Strategic Objectives

Identify key medium content creators and evaluate that their values align with IBM's
Engage with selected creators, informing them what's possible and IBM's Call for Code purpose
Work to support these content creators over the pilot program's time horizon so they have what they need and a relationship can be nurtured
Build engaged awareness with readers to be inspired to participate
Measure progress for pilot optimization and to finesse expanded roll-out

The focus is on the moveable middle. Those whose who are concerned and open-minded about climate change, this includes scientists, publishers, developers, coders, investors.

With the communication approach having a focus on these three major climate change challenges we approached the conceptual phases by exploring how these major climate change topics could show in visual and content executions.

Target Audience:

Green Energy and Consumption

Food Scarcity

Water Sanitation

Identifying Environmental Influencers

We needed to pinpoint ecological influencer archetypes to act as ambassadors for Call for Code.

Mulindwa Moses
Ugandan founder of Believe Youth with a vision to create climate resilient societies and to empower the youth in Uganda. He is also the leader of the "Two trees a week" initiatives, aiming to regrow forests to combat deforestation and mudslides exacerbated by changing weather patterns.
Peter Gleick
World-renowned expert, innovator, and communicator on water and climate issues. Co-founded the Pacific Institute, which he led as president until mid-2016, when he became president emeritus. Peter received the prestigious MacArthur "Genius" Fellowship and was elected to the U.S. National Academy of Sciences.
Alexander Verbeek
Dutch environmentalist, public speaker, diplomat, and former strategic policy advisor at the Netherlands Ministry of Foreign Affairs. Over the past 30 years, he has worked on international security, humanitarian and geopolitical risk issues, and the linkage to the earth's accelerating environmental crisis.
Tiffani Ashley Bell
Founder and Executive Director of The Human Utility, a platform bringing people together from around the world to help people in Detroit and Baltimore with their water bills. Since its founding in July 2014, the organization has helped nearly 1,000 families and is a Y Combinator-backed not-for-profit.

DELIVERY

Round 1 Concepts

We have the chance to use technology to reduce the human impact on climate change. From Gen X to Gen Next, we all have parts to play. And the environment we're going to inherit needs our attention — and your special skills. Answer the 2021 Call for Code Global Challenge today by creating open source solutions for the challenges that face all of us. Together we can make more clean water available, reduce our carbon footprints, and fight to end hunger. Build an app that tracks emissions, or helps connect food banks with surplus produce.

Our shared experience:

CONCEPT 1

From the outside, some challenges can seem complicated, dense — even impenetrable. But big problems can be broken down into smaller opportunities, and atomic habits can make a macro impact on our world. You can build back-end architecture that inspires massive change through front-end accessibility.

Layers of opportunity:

CONCEPT 2

ROUND 1

Feedback

We like concept two, but we are looking for something more edgy, less pastoral. Let's get provocative with our story...

The Layer by Layer concept uses a paper cutout method to portray how each challenge we face, no matter how complex, can be broken down into manageable areas and analyzed. As we identify these layers, we begin to realize the impact each of us make on an individual level. In execution, these provocative assets reveal how our actions, good and bad, build upon each other to affect our world.

But we also see that by changing an atomic habit — a personal, micro change toward a more sustainable lifestyle, like recycling, water conservation or urban farming — we can build momentum toward positive change on a larger, macro scale. Like atoms bonding together to form a new solution, each layer of our challenges reveals a new opportunity to redefine our future, and redirect the course of climate change.

These guidelines are clearly defined rules and standards that communicate how Call for Code should be represented to the world. This guideline helps ensure consistency and demonstrate what Call for Code is, what it does, and what it stands for.

Brand Guidelines

APPROVED BRANDING

Implementation

Medium Article Here

Initial Post: LinkedIn

The ask: Create a social media graphic to celebrate International Women in Engineering Day. The graphic was to promote a blog post on ISAC-SIMO, a mobile app solution.

Lakshyana K.C. is a member of the Build Change team that built a mobile app that allows developing nations to QA their construction and ensure it can withstand the force of weather-related incidents using AI and computer vision.

New branding post compared to previous 10 post averages.

Engagement Comparison

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