Gel Blaster
Gel Blaster is an Austin-based consumer experience company, revolutionizing the way the world thinks about toys, play, and getting out there!
Our Vision: To foster a global movement that heals the world through play.
Our Mission: Get kids outside playing.
Our Purpose: We exist to nurture the playful spirit of children and awaken the inner child within us all.
Our Vision: To foster a global movement that heals the world through play.
Our Mission: Get kids outside playing.
Our Purpose: We exist to nurture the playful spirit of children and awaken the inner child within us all.
Be the senior-most member of the design team and join the CMO in ushering the brand from kickstarter success to global phenomenon.
Design the global retail presence efforts. Lead the project management software integration for Marketing, and acted as liaison with the Product team.
Design the global retail presence efforts. Lead the project management software integration for Marketing, and acted as liaison with the Product team.
The Ask:
Outcome:
- Formalized brand visual identity across touchpoints, enhancing brand consistency and recognition.
- Established brand shelf presence through cohesive packaging design, increasing product visibility and sales by 200%.
- Led packaging efforts for international distribution,ensuring compliance with global standards and expanding market reach by over 40%
Target Audience:
We found Gel Blaster to find it's niche between the target markets of "foam dart" and "paintball". Young, active men between the ages of 12 and 15 years of age.
We chose vibrant product photography on a mostly black camo background theme for a unifying visual motif and an older brand voice for all of our collateral.
As new competitors from the foam dart market would enter (with a clearly younger demographic in mind) our product easily stood out as the "cooler" choice. Legislature would soon follow limiting these products as an age 12+ item, our foresight in packaging would play a big part in our success.
As new competitors from the foam dart market would enter (with a clearly younger demographic in mind) our product easily stood out as the "cooler" choice. Legislature would soon follow limiting these products as an age 12+ item, our foresight in packaging would play a big part in our success.
EXECUTION
© 2020 Juan Baldera